Our Story

When we say Honestly Totally Incredibly Hopelessly Irreversibly and 30 Years Local we mean it

Local rock artist Quinn Landrum has helped beautify Northwest Arkansas for the past 20 years and is widely considered the top patio builder in NWA.  He's also lived at more than 10 different homes within a mile of the store and is a 2000 graduate of Walton College of Business.  Freshman dorm was 3 blocks away.

A picky eater, Landrum was living easy until suffering a Diverticulitis attack before the age of 30.  Forced with the ominous loom of healthy eating, he eventually found smoothies and never turned back.  

All was well until he got the call one day and was informed of his mom's cancer.  Quinn immediately began making extra smoothies for her and the extra process caused him to begin searching for a better faster and easier way.  At that moment Olivia was freezing fruit juice into ice cubes and all the lightbulbs went off.  We immediately began making smoothie cubes.  Mom didn't make it but he decided to honor her by giving people the easiest way to get healthy.

We started out making our smoothie cubes at the University of Arkansas' Food Innovation Center and initially planned a wholesale offering but the response was great enough at special events in our pop up tent that we shifted focus to a brick and mortar location.

No reason though to hide from the one that got away.  We attempted to extend some Fayetteville music scene nostalgia and open a farewell location at the Center St quonset huts prior to demolition.  Honestly that one was doomed from the start as the building was already scheduled for demolition.  Sometimes it's hard to let go

And now we're hilariously local hanging on for dear life among a swarm of big money chain stores.  Remember if it walks like a duck and talks like a duck it's probably a duck.  One day we will finalize our signage, thank you all for bearing with us while we figure it out.

Our promise to you is that we will value honesty and integrity above all else.  Even though we already have the healthiest offering we will continue to strive toward improvement of all processes.  We will NEVER serve you tap ice or water, ours always comes from the spring.  You will not be able to find a cleaner smoothie anywhere.

From our family to yours.  Come taste the difference!